Digital Marketing Specialist

April 30, 2026

It's fun to work in a company where people truly BELIEVE in what they're doing!We're committed to bringing passion and customer focus to the business.Position: Specialist, Digital MarketingReport to Title: Director, Digital MarketingLocation: U.S. RemoteDate: April 2026Position OverviewOur Digital Marketing team plays a key role in modernizing how we engage customers, support our Commercial Organization while driving demand through scalable date-driven programs. The Digital Marketing Specialist serves as the operational hub for campaign execution and marketing operations. This role combines hands-on marketing automation expertise with strong campaign orchestration and cross-functional coordination. This works closely with Marketing Communications, Sales, Web/SEO, and external partners to translate business objectives into well-executed digital campaigns—ensuring consistency, data quality, and measurable performance across the funnel.ResponsibilitiesCampaign Planning & Orchestration<ul><li>Partner closely with Marketing Communications after receiving the campaign brief to consult on and design the most appropriate digital campaign in support of the business objective</li><li>Design funnel architecture by mapping buyer journey stages to campaign touchpoints and conversion paths</li><li>Coordinate execution across internal team members and external partners to ensure consistent messaging, timing, and quality</li></ul>Marketing Operations & Automation<ul><li>Own day-to-day HubSpot configuration, including workflows, lead scoring, lifecycle stages, forms, and landing page templates</li><li>Manage lead management processes from capture through qualification, ensuring clean data, accurate routing, and strong sales alignment</li><li>Support Google Advertising initiatives through conversion tracking, landing page alignment, and performance optimization</li></ul> Reporting, Insights & Optimization<ul><li>Build and maintain dashboards to track campaign, funnel, and lead performance</li><li>Analyze results and provide actionable recommendations to improve conversion rates, lead quality, and pipeline contribution</li><li>Review attribution and source tracking to ensure accurate reporting across channels</li></ul>Selective Hands-On Execution<ul><li>Execute strategic email campaigns within HubSpot</li><li>Build and optimize landing pages for key initiatives</li><li>Collaborate with the Web & SEO Platform Owner on website updates, conversion tools, and campaign integrations</li></ul>QA & Continuous Improvement<ul><li>Conduct campaign quality assurance across all channels prior to launch</li><li>Validate tracking, attribution, and data integrity</li><li>Identify optimization opportunities based on performance insights</li></ul>Working with External Partners<ul><li>Collaborates with external agency and RevOps partners to provide deeper executional and technical support where scale or specialization is required</li><li>Defines requirements, reviews deliverables, and conducts quality assurance to ensure partner output aligns with business objectives and internal standards</li><li>Maintains internal ownership of campaign orchestration, data quality, and performance optimization while leveraging partners for execution depth</li></ul>Basic Qualifications <ul><li>3–5 years of experience in digital marketing, marketing operations, or campaign management</li><li>Strong hands-on experience with HubSpot (certification preferred)</li><li>Experience working with Google Advertising and conversion tracking</li><li>Solid understanding of buyer journeys, funnel strategy, and conversion optimization</li><li>Proven ability to manage multiple stakeholders, projects, and timelines</li><li>Excellent communication, collaboration, and organizational skills</li><li>Detail-oriented mindset with a strong focus on quality and accuracy</li></ul>#LI-REMOTEif you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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