Digital Marketing Specialist
<p>About the job</p> <p>🚀 We’re Hiring: Digital Marketing Specialist (B2B / CRM Consulting Focus)</p> <p>đź’° Salary: R20,000 – R35,000/month (experience dependent)</p> <p>đź“Ť Location: Remote | đź•’ Full-time</p> <p>đź’Ľ Min. 3 years experience</p> <p>At Scaled, we’re currently partnering with a boutique consulting firm that specialises in helping businesses design, implement, and optimise CRM and business application solutions. They’re on a mission to drive real, measurable value through smart, data-driven tools—and they’re now looking to add a Digital Marketing Specialist to their team.</p> <p>🧩 About the Role</p> <p>This is a hands-on, results-focused position ideal for a marketer who thrives in a B2B consulting environment. You’ll be owning digital campaigns end-to-end, generating qualified leads, and producing impactful content that resonates with decision-makers in the CRM and digital transformation space.</p> <p>You’ll work closely with leadership and have the freedom to bring fresh ideas to life—whether that’s through a smart AI-assisted content strategy or a landing page built in Webflow.</p> <p>🔑 Key Responsibilities</p> <p>Plan and run targeted digital marketing campaigns across Google, LinkedIn, Facebook, and email<br /> Build landing pages using no-code tools like Webflow, Carrd, or Unbounce<br /> Write compelling, lead-generating copy tailored to B2B audiences<br /> Create valuable content using a mix of AI tools and traditional copywriting<br /> Manage and grow social media presence (primarily LinkedIn)<br /> Set up and manage email automation and newsletters<br /> Implement SEO best practices and conduct keyword research<br /> Analyse and optimise campaign performance using analytics platforms<br /> Collaborate directly with leadership to align marketing with business goals</p> <p>âś… What We’re Looking For</p> <p>3+ years’ experience in digital marketing, preferably in B2B or consulting<br /> Strong understanding of platforms like Google Ads, LinkedIn Ads, and email marketing tools<br /> Hands-on experience with no-code page builders<br /> Familiarity with AI tools like ChatGPT or Jasper for content creation<br /> Exceptional writing and communication skills<br /> Proven success in lead generation for service-based or consulting businesses<br /> Organised, research-led, and results-driven</p> <p>MUST HAVE – Google Ads Experience</p> <p>🌟 Bonus Points For</p> <p>Knowledge of CRM platforms (HubSpot, Salesforce, etc.)<br /> Understanding of B2B buying journeys and digital sales funnels<br /> Experience working with consulting or SaaS companies</p> <p>đź’ˇ What’s on Offer</p> <p>A high-impact role in a small, agile, and growing team<br /> Autonomy, trust, and the tools you need to do your best work<br /> Flexible remote working<br /> Exposure to the latest AI tools and no-code workflows</p> <p>đź’¬ If you’re a creative, data-driven marketer ready to make an impact in the consulting space—we want to hear from you.</p> <p> </p>
