Growth Marketing Lead
<p><strong>About the job</strong></p> <ul> <li>Position: Growth Marketing Lead- 14703 (User Acquisition/ App Growth Manager)</li> <li>Working Hours : 9:00am to 5:00pm ((British Summer Time), Monday to Friday</li> <li>Monthly Salary: USD 2000 to 2500 per month, depending on experience</li> <li>Location: 100% Remote</li> </ul> <p><strong>About The Company</strong></p> <p>Our mission is simple but powerful: to help people feel better and improve their health using food as medicine.</p> <p>We’ve built a thriving and passionate community of nearly one million followers across email and social media. Now, we’re ready to take our impact to the next level — and that’s where you come in.</p> <p>We’re looking for a Growth Marketing Lead to own and drive subscriber growth for our mobile app — a tool designed to help people eat better every day by combining meal planning, nutrition science, and convenience.</p> <p>What You’ll Be Doing</p> <p><strong>Responsibilities</strong></p> <p>This is a high-impact, hands-on role. You’ll be our first hire dedicated solely to app growth. Your responsibilities will include:</p> <p>Developing and executing a customer acquisition strategy that goes beyond our existing channels.<br /> Leading growth experiments — including customer interviews, value proposition testing, lead magnet creation, and optimizing landing pages.<br /> Running and optimizing paid ad campaigns across Meta, Google, TikTok, and more.<br /> Using data to drive insights — set up experiments, analyze performance, and iterate rapidly.<br /> Exploring B2B opportunities with health organizations, wellness brands, and partners.<br /> Embracing autonomy — you’ll thrive without a playbook, figuring things out, moving quickly, and prioritizing progress over perfection.</p> <p><strong>Who We’re Looking For</strong></p> <p>You’re More Than a Marketer — You’re a Builder, An Experimenter, And a Storyteller. You’re Excited To Work With a Small Team On a Mission That Actually Matters. You Bring</p> <p>4+ years in growth marketing for B2C products, ideally mobile apps, in a startup or fast-paced team<br /> Experience running and scaling paid social campaigns.<br /> Strong grasp of growth experimentation — from ideation to execution.<br /> A data-driven mindset — you know how to measure what matters.<br /> Hands-on operator who thrives in startup/fast-growth environments (not corporate)<br /> Creative thinking, resourcefulness, and a bias toward action.<br /> A passion for health, wellness, or food (bonus if you’ve worked in those spaces).<br /> B2B marketing experience is a plus, particularly in the health or wellness sector.<br /> Accountability and integrity — we take our responsibility to deliver evidence-based nutrition seriously (don’t worry, you’ll have support from the CEO and our in-house researcher).</p>
