Social Media and Digital Marketing Intern
<strong>Position Type: Internship, Part-time<br>Location: Remote / Hybrid<br>Hours: 10-12 hours per week<br>Compensation: Unpaid / Academic Credit or Stipend (commensurate with experience)<br>Reports to: Founder</strong><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">About AllPro</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">AllPro is a boutique consulting and staffing firm serving healthcare and private clients across New York and New Jersey. Our core work centers on staffing solutions, regulatory compliance consulting, and the placement of rigorously vetted private care professionals.</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">We are a focused team with a strong brand and a growing presence in the greater New York area. This role is a genuine opportunity to build professional marketing experience in a specialized healthcare consulting environment, working directly alongside the founder.</span></span></span></span></span></span></p><p style="line-height:1.38;"></p><hr><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">The Opportunity</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">The intern in this role will take ownership of day-to-day posting on LinkedIn, support our Meta strategy, and contribute to the content efforts driving inbound leads for our LHCSA consulting practice. If you are a strong writer with an interest in healthcare and the discipline to post consistently, this role was built for you.</span></span></span></span></span></span></p><p style="line-height:1.38;"></p><hr><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Responsibilities</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Own and manage regular posting on LinkedIn on behalf of AllPro, maintaining a consistent voice and professional standard</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Create and schedule Facebook content across our three content pillars: regulatory intelligence, agency guidance, and authority and credibility</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Research and draft posts grounded in healthcare news.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Design simple supporting graphics using Canva for use across both platforms</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Respond to comments and messages in a timely, professional manner</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Support the creation of lead generation assets such as compliance checklists and pre-survey readiness guides. </span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Track and report monthly on engagement, post saves, link clicks, and direct message volume</span></span></span></span></span></span></li></ul><p style="line-height:1.38;"></p><hr><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">What We Are Looking For</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Currently pursuing or recently completed a degree in marketing, communications, public health, business, or a related field</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Genuine interest in writing for a healthcare company and the ability to produce clear, credible content for a professional audience</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Basic proficiency with Canva or comparable design tools</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Familiarity with LinkedIn and Facebook posting, scheduling, and engagement</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Organized, self-directed, and comfortable working independently in a remote environment</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Strong attention to detail with an understanding that tone and accuracy matter in a regulated industry</span></span></span></span></span></span></li></ul><p style="line-height:1.38;"></p><hr><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Nice to Have</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Prior exposure to healthcare, home care, or regulatory environments</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Familiarity with the LHCSA landscape in New York State</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Basic knowledge of SEO or content strategy principles</span></span></span></span></span></span></li></ul><p style="line-height:1.38;"></p><hr><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">What You Will Gain</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">This role offers direct exposure to B2B marketing in a specialized professional services firm. You will build a real content portfolio in a credentialed healthcare industry, work closely with leadership, and develop a clear understanding of how marketing supports a consulting practice at the growth stage.</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">You will leave this role with demonstrated experience creating professional content for a regulated healthcare audience, a track record of managing a brand's social presence across LinkedIn and Facebook, and a meaningful connection to the LHCSA compliance space in New York.</span></span></span></span></span></span></p><p style="line-height:1.38;"></p><hr><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Our Hiring Process</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">After an initial interview, every candidate will receive a sample AllPro case study to complete. This gives you a concrete opportunity to show how you think, write, and approach content for our audience. We are more interested in how you work than in years of experience.</span></span></span></span></span></span></p><br>